Stash Enjoyment 2021 – Selling Contentment

a close up of part of a cable knit shawl in burnt orange. The shawl is "Feelin' Foxy" by Ruth Brasch

**This post is part of my series about using and enjoying the yarn and patterns you have. For more information, click the “Stash Enjoyment 2021” link below to read my original blog post.**

In preparing for Stash Enjoyment 2021, I’ve been reading the blogs of Felicia Semple. Her journey through what she calls “Stash Less” started in 2014, and Her blog posts about it are very enjoyable and enlightening. In one of them, she mentions that companies are Selling Discontent. Much of what she said resonated with me in this post; social media is especially good at “selling discontent.”

You know what else they do, though? The sell contentment. When you see a knitwear designer with a huge smile on her face as she dances across your Instagram feed in her newly completed sweater, the intent is to make you think “hmm, if I knit that sweater will I be as happy as she is?” You put down your sweater WIP and click through to the link to the kit she’s selling to see if it comes in your size and color preference, suddenly discontented with the project that you were enjoying a few moments earlier. I don’t mean to imply that small business owners are devious scoundrels out to fleece the innocent public with their swanky wares. Rather, I’m speaking to the way our minds perceive and interact with social media.

**pause**

Ask yourself these questions the next time this happens:
1. Do I NEED this kit, or do I WANT it?
If it’s a want, WHY do I want it? Is it FOMO? Is it shiny new project syndrome, in which I get that quick pleasure hit from starting something new?
2. Is this a project I can start right away? If not, how long will it have to sit before I can start it? If the answer is more than a week, I highly recommend that any of you participating in Stash Enjoyment 2021 click right back out of that site and go back to your WIP! That pattern will still be there when you have finished your current project.

If the pattern really resonates with you and you think it might be a project you’ll be able to start in a couple weeks or a month, my suggestion is that you find a way you can bookmark or save the link to those items. Here’s a couple suggestions:

  1. Make a Pinterest board! Pinterest is a super easy way to save website links with photos. You could create a board called “Stash Enjoyment 2021” for patterns you see during the year that you may want to make. I think you’ll be amazed how many of them there are vs how many actually get made!
  2. Use the bookmark function on your internet browser. You can usually create folders for bookmarks, so you could create a Stash Enjoyment 2021, or “patterns I want to make in the future” folder, or whatever you’d like to name it.
  3. Make a physical list. This could be as easy as keeping a list with a pen and paper. If I were to do it this way, I would likely keep the list posted somewhere I could easily see it so I don’t forget that I have projects I want to make. This is what I do with pattern designs I want to work on – I keep them listed on a white board that’s mounted on my kitchen door. Seeing a long list reminds me that I should work on some of the items on there before adding to the list. **BONUS** if you decide to use this technique, you’ll have a finite amount of space on the paper/board. That means you can only add so many items to the list without having to remove some to add more. It helps keep the number of them down!
  4. If you can still use Ravelry, you could always use their “queue” or “favorites” functions. However, I find that I very easily queue and favorite patterns as a way of showing the designers I like the pattern, and I tend to never actually go back and look at them. For me, the limited, physical list that hangs where I can see it is the most effective technique.
  5. Save it on Instagram. If you saw the pattern on Instagram, clicking the “save” button will help support the designer while also saving the pattern for your future use. Right now, Instagram values those “saves,” because it shows the algorithm you like it enough to come back to it.

Do you have a way you like to save projects or assess intent for making? Let me know!

6 thoughts on “Stash Enjoyment 2021 – Selling Contentment

    1. That’s the one that’s been the most helpful for me- just a pause and “how soon will I actually work on this?” Tends to break the pretty yarn spell.

  1. Cat Carter-Evans of Infinite Twist designed a process called Stash Fit that has tools to help you plan your knitting based on the patterns and stash you have. It’s really helped me avoid the “oh pretty!”.

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